September 8th, 2014

The Veronicas on the Veronica Beard Brand

Veronica500a83e3The power pairing of sisters-in-law Veronica Miele Beard and Veronica Swanson Beard has resulted in an American sportswear brand of their shared name: Veronica Beard. This modern-classic label has been on the rise since its inception in 2010–and even more so after its acceptance and mentorship with the CFDA/Vogue Fashion Fund, which supports up-and-coming designers by pairing them with some the most notable names in the industry. (To give you an idea of the magnitude of this opportunity, some of the former participants were Rodarte, Rag & Bone and Alexander Wang. It’s a major opportunity, and the whole thing is broadcast as a reality show.)

Tip of the cap to the team at The Met for tuning into this polished modern brand and adding it to their highly curated collection on St. Armands Circle. Pop over to see how chic you look in VB–it’s so easily wearable. CLICK HERE for a look inside the brand with the Beard sisters themselves.

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